Official Venue Partner
The Original Asian Alcohol EXPO
BAIJIU FROM CHINA
Baijiu (白酒), which translates to “white liquor,” is a traditional Chinese spirit and one of the world’s most consumed alcoholic beverages by volume. Known for its high alcohol content and distinctive flavor, baijiu is a staple in Chinese culture and is often enjoyed during celebrations and social gatherings.
History:
•Ancient Origins: Baijiu has a history that dates back over a thousand years, with early records of distilled spirits in China from the Song Dynasty (960-1279 AD).
•Cultural Significance: It has been an integral part of Chinese rituals, ceremonies, and social customs, often associated with hospitality and respect.
Production Process:
1. Ingredients:
•Baijiu is typically made from grains such as sorghum, wheat, barley, and rice. Sorghum is the most commonly used grain.
2. Fermentation:
•The key to baijiu’s production is the use of “qu” (曲), a fermentation starter made from a mix of grains and natural yeast cultures.
•The grains and qu are mixed and left to ferment in large earthenware pots or underground pits. The fermentation process can last from a few months to several years.
3. Distillation:
•After fermentation, the mash is distilled to extract the alcohol. The distillation process can vary, resulting in different styles and flavors of baijiu.
4. Aging and Blending:
•The distilled spirit is often aged in ceramic jars or other vessels, allowing it to mature and develop its flavor.
•Master blenders combine different batches to achieve the desired flavor profile and consistency.
ABOUT JIU ASIA
JIU ASIA is a pioneering and unprecedented alcohol event in Asia, focusing on alcohols of Asian origin. Building upon the triumph of our inaugural JIU Asia last year, we return with an even grander vision. Anticipate a showcase of new and thrilling variants, vintages, and hidden gems waiting to be discovered.
HIGHLIGHTS
BUSINESS MATCHING
Our Exclusive business matching & networking connect you to high rollers and high net worth individuals.
Mixologist Competition
Boost your brand visibility with our inaugural mixologist Contest & People's Choice Award
Curated Materclass
Curated materclasses for your teams and VIPs to mingle and spend time together
Silent Acutions
Discover the world's rarest and most coveted spirits at Silent Action for Jiu Asia's Exclusive Collections.
VENUE
Equarius Hotel
Resorts World Sentosa
Located on Singapore’s resort island of Sentosa, Resorts World Sentosa (RWS) is home to world-class themed attractions and luxurious hospitality offerings. RWS also presents award-winning diverse cuisines helmed by celebrity chefs and exciting lifestyle entertainment experiences.
06 September
2:00 – 9:00PM (Corporate & Media Guest)
2:30 – 9:00PM (Public)
07 September
12:00 – 9:00PM (Public)
08 September
12:00 – 9:00PM (Public)
ADDRESS
Resorts World Sentosa
8 Sentosa Gateway
Sentosa Island
Singapore 098269
For enquiries or feedback, please find our contact details here.
HOW TO GET THERE
Directions to Equarius Hotel by Car
On Sentosa Gateway, keep to left lane and drive down the slope leading to Resorts World Sentosa Car Park. Filter right and drive into tunnel for “Cars/Taxis”. Follow signage to “B1 West”. Look for signage to “Equarius Hotel” and follow the directions.
Alternatively, Hotel guests can enjoy complimentary valet parking service at the drop-off point of the hotel.
For other transportation modes, please click here.
ORGANISED BY
OFFICIAL VENUE PARTNER
OFFICIAL WATER
CORPORATE PARTNER
OFFICIAL MAGAZINE
OFFICIAL WATER
CORPORATE PARTNER
OFFICIAL MAGAZINE
PARTICIPATING BRANDS
PARTICIPATING SPONSORS
PARTNERS
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